Why did Ford move the 2021 Bronco unveiling date?

Reason Behind the 2021 Ford Bronco Reveal Date Change

The 2021 Ford Bronco is one of the automaker’s most important upcoming vehicles. Those who closely followed its release may remember that the original unveiling date for the new Bronco was supposed to be July 9th, 2020. However, not long after this announcement, Ford moved the Bronco unveiling date to July 13th. Why did the automaker make this change?

New InventoryContact Us
Ford changed the official 2021 Bronco unveiling date because it was brought to the attention of those in charge that the originally planned date, July 9th, was O.J. Simpson’s birthday. Simpson, many likely remember, was involved in one of the most (in)famous moments in Bronco history (detailed below). When making the change, Ford assured the public that the original July 9th date was purely an unintended coincidence.

You May Like: How much can the 2021 Ford Bronco tow?

How was O.J. Simpson linked with the original Ford Bronco?

Beginning at 6:45 P.M. on June 17, 1994, O.J. Simpson led police on a low-speed chase through L.A. Simpson was riding in a white Ford Bronco being driven by his best friend and former teammate, Al Cowlings. The chase lasted 60 miles and two hours. Simpson had been charged with two counts of murder.

The chase was widely televised and watched across the nation. The jam band Phish played a show that same night and included many references to the chase throughout their second set. This show is fondly remembered among fans as the “O.J. Show.” This is just one example of the many ways that the O.J. Simpson chase permeated popular culture of the time. The “white Bronco” became closely associated with this impactful event.

Ever Wonder: Who actually owns Ford Motor Company?